Screw Business as Usual.....

I am a huge advocate of personal development and around about 3 years ago i made the conscious decision to start studying some of the most successful entrepreneurs of the last 50 years.  Richard Branson's life story is that fitting of a Stephen Spielberg blockbuster Hollywood movie, and he was one of the guys that i studied, along with Donald Trump, Warren Buffet and Andrew Carneigie to name a few.

In Bransons latest book "SCREW BUSINESS AS USUAL" he changes tack slightly from all his previous publications which i thought was very interesting and struck a chord with me. In his own words he describes his book  ;

"I have written this book for those who, at the same time as wanting to develop a business and make a living, also want to do more to help people and the planet. It's a vibrant sea change from the way business was always done, when financial profit alone was the driving force"

You often read about how ruthless business can be and some of the lenghts people will go to be successful and i would agree there are many out there where money is their god and they would do anything to get to the top.  However money is not the be all and end all and i would encourage any of you young entrepreneurs to consider this when you are planning your own entrepreneurial journey. 

I have been very fortunate over the past 10 years to work with some of the best business people about and i have tried to learn as much as i could of each and every person i have worked with over the years.  Today i find myself in a position whereby along with my partner, we are 15 months into a new venture www.gdpni.com  and at the heart of this venture is helping people get back on a financial footing and assist them get their lives back in order.  I can tell you that it is extremely gratifying when we first meet a client and they are under severe pressure and after a few months with some planning and acute advice that same person is mentally, physically and financially better off in alot of cases.  Money cant buy this and whats even better is that the majority of our client base go on to become good friends of ours and we develop long term relationships which is great.  So when i think about Bransons book "Screw Business As Usual" i would say that i have found myself in a career which is not dis-similar to what he is advising in his publication.  I am not saying that i am a great guy but what i would be saying is that when you love your work and you are genuinely helping people, you wont work another day in your life as you will be enjoying yourself too much. A little teaser for you and remember;

 #AttitudeIsEverything and #NeverGiveUp

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